GunSearchEngineGunSearchEngine - Search. Find. Buy.Beta

Dealer Program · Free for FFLs

See what shoppers search for on your site, and what they can't find.

Put one script on your store's website. Every morning you get an email with the calibers, brands, and products people asked for, including the searches that came up empty. No feed needed. Listing your inventory here is optional.

Free · No credit card · No feed needed · You keep the sale

Sign up by Dec 31, 2026 and get Pro free through Dec 31, 2027: monthly Demand Intelligence reports. More Pro features are on the way.

Two ways to use it

What you get

  • What shoppers typed on your site, including searches that found nothing.
  • A short morning email around 6:30 a.m. ET: calibers, brands, intent, misses.
  • Works next to Google Analytics, with nothing to set up in GA.
  • Optional listing from the feed you already run, indexed in about five minutes.
  • Listed products link straight to your product page, with product markup search engines and AI tools can read.

Connect Your Website to Get Started

Say 27 people searched for suppressors last week and left. Google won't tell you that unless you set it up and know where to look. Install the script, and tomorrow morning you get brands, calibers, intent (range, hunting, defense), and UPCs in your inbox, including searches that found nothing.

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How it works

  1. Give us your store name, website, and email and we'll send your script.
  2. Paste it on your site like any analytics tag.
  3. Tomorrow morning, read what people searched for. List inventory later if you want.

What we don't do

  • Take the sale. Checkout, shipping, FFL transfer and the 4473 stay with you.
  • Take a cut or charge a listing fee.
  • Sell your shopper emails to brands.
  • Require a feed.
  • Hide your store.

FAQ

Do you take the customer? No. Purchase and FFL stay on your site.

Do I have to list inventory? No. Watching your site is the default.

Do you sell my emails to brands? No.

Who sees my prices? If you list on GunSearchEngine, shoppers see feed price next to other participating dealers. If you're not ready for that, don't list. The analytics work without it.

How do I cancel? Portal or email. Script off and feed pulled the same day.

Does this replace Google Analytics? You don't have to pick one. GA counts visits and ad results. This shows what people asked for. Run both.

What if my site is quiet? If the script sees no visits in a day, you'll get a short quiet-morning note, and those pause until visitors come back.

How do I see traffic from you? Every click to your site carries utm_source=gunsearchengine, so it shows up as its own source in GA.

Do I need to update my privacy policy? Mention the script in your privacy policy, the same way you would any analytics tag.

How it works for shoppers · Participating stores · Already have a dealer account? Sign in